Monetize Your Blog Or Not

There are a lot of people out there who want to earn money by blogging or who have earned a lot of money with their blogs. Then there are a lot more people who have earned next to nothing blogging.  I am one of those. I don’t blog to earn money but earning money while blogging would be a nice source of extra income.

Now with my experience with some of the various types of advertising you can have on a blog so far none of really worked with for me and I believe the main reason as to why it has not worked has been the most common denominator with each type; Traffic.

Which blog advertising solutions have I gone with?

Google AdSense: Since I started with this blog back last year in June/July I have made a total of $10 US. Now AdSense is based roughly on a Click-Through system. The more people you have click on an ad the more money that can be made. The higher percentage of ad impressions with successful click-throughs the more money you get to pocket.  I even followed the advice of various DOT COM Moguls such as the Evil MakeMoneyOnline John Chow and the glorious Tech-Fiend Stephen Fung who said that running the 250×250 ad block is best to run within a floating div tag within the content of a post.  I also placed various leader board-type ads around my site with not much success.

I scrapped Google’s AdSense off my index pages and have currently left it on my individual post pages to see if anything really works.

AdBrite:  AdBrite works in the same way Google’s AdSense works, another Click-Through system that bases the content on what you want to display on your website. Now with AdBrite I only ran it for a little bit along-side AdSense, but I did not make enough to justify keeping it as well, I don’t think I even made over a dollar with it either.

PayPerPost:  Now PayPerPost is a slightly different way of earning money through blogging. You review other people’s websites and they pay you money for it. You browse their list of potential websites to review and see if your blog meets the minimum requirements. If your log is fairly new there won’t be many great money opportunities that you will meet the requirements on. I know that there were things I did not interest me nor would I think they would interest my readers if I were to review them. PayPerPost’s pay out works in a different way than Google’s Adsense and other Click-Through advertisers. They work on a set amount. If you follow their minimum guidelines when you review their site they pay you a certain amount which seems to range from $5 to as high as $1000 per post. You are also limited as to how many reviews you can do per day, but that I don’t think would really bother anyone. I have not been back to PayPerPost since my blog hit PageRank of 5 which would open up a lot more opportunities for me.

AuctionAds: This advertising service was a bit more interesting to me. How they work is when you sign up and are approved you get to select types of products that would best suite your viewers. What AdAuction displays are advertisements for eBay Auctions. If someone clicks on an AuctionAds ad you can generator a little bit of revenue, and if they straight out BuyNow or Win the item, you receive a bit more revenue. It is an interesting idea but I received no revenue through their service, but then I might have been able to more effectively place their ads.

AdVolcano: AdVolcano is a text link advertiser which you can set the price for how much someone will pay per month to be featured on your site. If you look to see who the number one publisher is on AdVolcano you might not be surprised that it is John Chow. At $700 per month for a banner ad on his website, I know it would definitely be worth that type of money, whereas I was only charging $5-10 per month for a text link on my site. No takers for that either meant no money generated.

Kontera: John Chow had a post about Kontera where if we signed up and used him as a reference, blogs that had a low traffic rate had a better possibility of being selected and approved for Kontera. Kontera is a content link ad service. You insert their script into you website and it will automatically hyperlink keywords in your blog posts.  When you hover over these hyperlinks a nifty ad will appear.  Over the course of a few days the script tries to fine tune the ads based on the content of your site. Half the time for me it wouldn’t link to anything worth noting or the keywords it was highlighting didn’t make sense to the ads it would display. Being a Click-through type affiliate I was only able to bring in $1.15. As you can see at this time I am no longer running Kontera.

Text Link Ads: Text Link Ads (or TLA) is something I’ve been waiting a while to be approved on and I kept on trying. For months they would not approve me due to my low (well non-existent) Page Rank and my low traffic.  This month I managed to hit a Page Rank of 5 and though I tried to get approved but perhaps I forgot to apply again. Talking to Rod he mentioned that he was approved with a lower Page Rank and lower traffic.  So before I started writing this post I applied again and was automatically approved! Now TLA works on a monthly basis. You pay TLA a set amount (in this case it starts at $20 per month) and you get featured or showcased on my site for as many months as you choose. I think this can be a better way for lower or newer sites to earn a little bit of revenue, provided you get a couple of companies who would be willing to be featured on your site. So since this is my first day running Text Link Ads, I hope I will be able to turn a little bit of revenue from it and my experience with TLA hopefully is a good one.

As you can see I have gone through some form of monetization with my blog only to come up with practically nothing. As I have said in the past I don’t blog for the money (good thing right?) but to be able to help out a little bit in the form of revenue would be a nice treat to help pay of various bills and have a little extra spending cash. Perhaps one day I’ll be on that list of top paid bloggers, it’s a reachable dream right? Though I’d be happy enough to earn a couple hundred extra per month, who wouldn’t?

Now am I saying not to go with any of the above advertising affiliates? No, I’m just sharing my experience with them which might also help someone point out what mistakes I may be making while trying to use them. I still think that traffic is what makes all these services tick, the more traffic you have the better change or higher ratio of click-throughs. A lot of these affiliates have been very successful for other people and I’ve seen where a blog has only been live for 2 months and their pulling in really good revenue. They have a niche and they stick with it and provide great information which drives traffic to their site. Perhaps one day I’ll find that niche and stick closely to it and be able to provide good wholesome information as well.

I hope this post has been interesting and has shown you that it isn’t always easy making money while blogging, if that is what you are getting into blogging for.  But I also hope this shows you the various advertising affiliates that you can try out and a quick introduction as to how they work.

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  • Elaine
    May 14, 2007 @ 08:57:32

    This is interesting, thanks for such an informative post. I have wondered how this works actually (making money). I’m pretty sure I could make money from the custom banners that I design, but being realistic…not much! Probably not worth my time and effort.

  • Tyler Ingram
    May 14, 2007 @ 10:34:29

    It doesn’t hurt to try, I just happen to be one who doesn’t make any money with advertising. Looking over your site I don’t see why you can’t try it out you seem to have a decent flow of comments and traffic :)

    I believe it doesn’t take much effort when you use the AdSense Deluxe plugin for WordPress. The other affiliate sights cater to WordPress blogs as well.

  • Tyler Ingram
    May 15, 2007 @ 15:02:02

    I just received an email from AdBrite saying that if I were to use AdBrite on my site I would get a credit of $5! Woo is that incentive or what? Not really…. for me anyway.

  • Saman Sadeghi
    May 17, 2007 @ 16:47:40

    That’s a great list Tyler! I just applied for two of them, there’s some affiliate bucks for you!! Thanks!!!

  • Tyler Ingram
    May 18, 2007 @ 14:35:47

    Saman: Hope the post ave you a little insight into the affiliates. Thanks again!

  • Annie Temple
    May 22, 2007 @ 11:49:38

    Wow – I found this information very informative. ;) I was wondering how I could possible make money off my blog. Since mine has adult content though, I might not be accepted for some of these, true? What would you recommend to me, Tyler?

  • digital picture frame
    Dec 3, 2007 @ 00:19:43

    Great list and info. If you find a good niche, you can earn quite a bit from blog.

  • Tyler Ingram
    Dec 3, 2007 @ 07:15:37

    Yes a niche that people will find informative and interesting should get you decent traffic and if you have ads placed properly you should see a decent stream of revenue as well.

    Another good one is to check out TTZ Media which as you can see is woven in between the comments occasionally.

  • okinawa
    Jun 29, 2008 @ 02:26:32

    Ididn’t konw that advertizement is a lot of choice.thanks for info.